This magazine focuses on rock music and culture, targeting younger audiences. The front cover features two rock stars engaging in a mental battle to symbolize hate, appealing to its target demographic. It uses bold colors and fonts as well as informal language to attract readers' attention and relate to them. While representing classic rock icons, it also features new up-and-coming bands to showcase the evolution from old to new rock.

1. Media {NME} By Richard Maguire And Shawn Gordon

2. Mag Logo/Brand name Mag price Inside info Language “informal” Break up of “oasis” Name of main guy’s the issue focuses on. Red coat symbolising “HATE” The eye clash each other showing a mental battle.

3. Front cover The image attracts people since its target audience is of “rockers” which like famous rockers such as “Liam and noel "who are the classic image of “rock”.(11 September 2010 edition) We know the information inside the magazine such from the front cover relating to certain pages and subject’s (such as “inside LA’S new stone scene). Its been arranged like this to push the main points and attract readers without boring them. Red/white/black since they go great together and are attractive. ( especially since they all colours aimed at “rock” such as “red = Anger/hate//danger” and white “peace” and black “death,rebeling” A iconic Image i found was “Liam” as he symbolises “New –rock” A symbolic sign i found was “liams red coat” which symbolises ‘hate’. All these signs appeal their audience by relating with them. ( young rockers = Appeal to teens//bands in the making).

4. Front cover details Symbolises Hate Sans serif/Bold font There is a magazine website referring to this such as “Nme’s actual website” found at www.nme.com. since its majority viewers are “internet” users. At over 5 million.

5. Magazine cost/audience/launch date The magazine is only £2.30 and its found at the top left corner. Has 16 Pages advertisement and all pages have pictures insinuating the readers would rather get there information from a picture then giant paragraphs of text. Also Nme was launched date year was 1952 It does self promotion (self advertises own products in its own magazine) Also does cross media promotion ( it owns different media types where they promote each other such as the radio promotes the magazine and magazine TV channel etc.) Its published By (IPC)

6. Target Market And Distribution Its targeted at the male gender aged 23 as median. (Abc 1 social status) Its representational issues are it represents “ the classic young rockers and teens” (as the front cover is of two rockers) also there is a repeating of rock sensations /rockers in the making found inside the magazine. But with its “In-formal” language id say its targeting obviously “teens” and “c2/d” social status males.( with a tiny audience of “girls” as in girlfriends of the readers or at places such as universities). It would be focused on supplying the magazine towards areas such as “London” in chain stores as “Sainsbury's and newsagent”

7. Contents Page placements Images followed by brief paragraphs of info on the event or subject. Also followed by the page its on. The images inform me that's the magazine issue is about hate such as what the information / Facial descriptions of the people being looked at. Many fonts such as “A sans serif”( without tail ) font and looks like a Arial black font. All the content page images are from “photo banks” or agencies. And are old. The language targets the audience using “informal” and Excessive capital letters in short writing to just shout what's happening which teens and rock people will immediately understand.

8. Change ( Liam and noel represent the stage of “NEW-ROCK” and the Beatles who represent “OLD-ROCK” Such as “ I F*** AROUND SHOOTING GUNS” exactly like that . And “ F***,F***YOU CANNOT ASK ME THAT. THIS IS TORTURE!!!” ( signs of anger and in-formal language) Its denotation colour scheme is dull black and white and slowly is going into light and colourful. Its connotation colour means is “black and white as old” to “colourful” now as the new. (((Old rock to new rock.)) Its showing the era of “classic rock” going out of season and new rock coming in season this will attract the young as its their time now!!

9. Double page (article etc) It focuses Most of it on a famous “Music author” Bret Easton Who‘s interviewed like a upper class tycoon. Then some agency photos followed by quick snapshots of information. His inspirations the “Beatles” and many other famous rock stars. The double page “article” is basically all about how old rock inspires people to change and evolve rock to the new generation.

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